LAKE SUCCESS, N.Y. -

Dealertrack Technologies announced Tuesday afternoon that it has acquired ASR Pro, a company that provides Web-based electronic multipoint-inspection and fixed operations services for dealers.

Approximate total consideration for the purchase includes $12 million in cash and $2 million in Dealertrack shares — all of which would be subject to standard purchase price adjustments.

Dealertrack also said there is $3 million of contingent consideration, subject to attaining future performance targets. The company said it will discuss the financial impact of this deal in its August conference call to discuss second-quarter earnings.

Dealertrack doesn’t believe the deal will have any material impact on its 2014 guidance.

“The acquisition of ASR Pro will augment our existing integrated suite of fixed operations offerings. With the proper management and control of the service lane and shop, we feel that the opportunity for capturing additional service revenue for dealers is tremendous,” said Raj Sundaram, executive vice president of Dealer Solutions at Dealertrack. “The powerful combination of our dealer management system (DMS) and ASR Pro will help dealers transform their service business and benefit from the rapidly growing fixed operations marketplace.”

Fred Fordin, ASR Pro’s chief executive officer, said: “The joining of our organization with Dealertrack’s resources and expertise will help more dealers create a sustainable and profitable service and parts business, while significantly improving customer satisfaction and retention.

“We look forward to being part of Dealertrack and continuing to bring innovative solutions to the fixed operations market,” he added.