Dealertrack Technologies has released a new Inventory+ Mobile app that replaces its existing TrueTarget Mobile app and includes upgraded functionality and design. 

The new app features analytics, appraising, pricing and merchandising functionality and has been redesigned to improve the workflow.

Additionally, it provides dealers with new capabilities to source and trade vehicles — among those is an improved functionality allowing dealer groups to access multiple stores through the app.

The tool is now available in the Apple App Store and will soon be available for Android devices.

“Our Inventory+ solution has been an integral part of driving operational efficiencies and transforming businesses for many dealers across the country," said Robert Granados, senior vice president and general manager of inventory at Dealertrack.

"This new mobile app, coupled with the power of our Inventory+ analytics and robust capabilities, will help dealers better manage their inventory, further streamline their operations and sell more cars,” he added.

“With the Inventory+ Mobile app, dealership teams have the power to make quicker and smarter inventory decisions directly from their mobile device."

Auto Remarketing caught up with Granados on Thursday to discuss the Inventory+ Mobile app in more detail.

The TrueTarget Mobile app, he said, was more task-oriented when it came to inventory management. With the Inventory+ Mobile app, Dealertrack wanted to take the components of the “inventory management ecosystem” and bring more of them to mobile.

More of the roles of dealership personnel and their respective tasks are becoming mobile, Granados said, so the inventory app they use should be mobile, as well.

Instead of just using the app to conduct inventory tasks, users can now also use it to gain the understanding, insights and information that trigger those inventory actions.

In other words, the app can be used not just for perform tasks related to inventory, but also aid in the decision-making process itself.