Dealertrack Technologies announced last week that company execs Rick Gibbs and Raj Sundaram have been named co-presidents, effective immediately.

Chief executive officer Mark O’Neil will continue to lead the company, and Gibbs and Sundaram will now work to provide increased focus on building and delivering dealer-driven technology solutions across the online to in-store platform, the company said.

In his new role, Sundaram will oversee Dealertrack’s sales, marketing and brand initiatives. The DMS (dealer management system), Inventory, CRM (customer relationship management), and F&I product teams will continue to report to him, as well.

And Gibbs will now lead Dealertrack’s product development initiatives including engineering, product strategy and management. He will also oversee the new product and platform solutions teams focused on integrating Dealertrack solutions. Dealertrack’s Digital Marketing product family, Dealer.com, will continue to report to Gibbs, as well.

“As we have evolved our platform to provide dealers with all of the technologies and services they need to manage their operation from online to in-store, we also have had to evolve our organization to maintain optimal performance,” O’Neil said. “The appointment of Raj and Rick as co-presidents is a key part of our strategy to centralize all product development into one team, as well as unify our go-to-market execution teams. Their proven leadership, vision, and expertise will help strengthen our competitiveness as we continue to provide our clients with the capabilities to transform automotive retailing.”

Sundaram joined Dealertrack back in 2005 and has served in many senior leadership roles since then. During his tenure at the company, he has worked as executive vice president and group president, dealer solutions; senior VP, Solutions and Services Group; and SVP, dealer solutions.

Gibbs was named Dealertrack’s EVP and group president for digital marketing solutions in March.

He co-founded Dealer.com in 1998, which was acquired by Dealertrack Technologies this past spring. At Dealer.com, Gibbs served as chief executive officer and president since December 2013.