Dominion Dealer Solutions introduced its new cloud-based CRM — Dominion Vision — on Monday. 

This follows the company's January release of its new DMS, Dominion VUE, which is hosted in the Microsoft Azure Cloud.

Dominion Vision is powered by CRMSuite and features both customized reporting and consumer-focused communication tools including a virtual, personal assistant, “Olivia.”

“There are many CRMs in the marketplace, but Dominion Vision is truly different. From our rich CRM legacy with AVV and Autobase, Dominion has always been committed to the dealer — using the latest technology to build simple and elegant solutions,” Dominion Dealer Solutions president Jack Ross said in a news release. “Now all of our tools, from DMS to CRM, equity mining to digital products, can work together to help car dealers sell more cars.”

By learning about customers and their preferences, Dominion Vision helps sales reps and management connect with prospects using the best possible method at the best possible time, the company said.

Dominion Vision’s virtual, personal assistant, “Olivia", is designed using machine learning to track consumer communications preferences.

This feature scans the customer database on a regular basis and communicates with prospects who have not been contacted via email, text or voicemail. Responses from customers are forwarded to the salesperson to re-initiate sales and service communication.

Additionally, Dominion Vision is available via both a tablet-friendly interface and a downloadable mobile app.