Dominion Dealer Solutions' automotive equity mining solution, DealActivator, is now fully integrated with Dominion Autobase, one of the company’s customer relationship management systems.

The combination of Dominion’s DealActivator and Autobase platforms can provide dealerships with enhanced business intelligence and increased lead information, the company said as part of its announcement on Wednesday.

“Dealers need efficient ways to follow up all leads. With the new Autobase Equity Logbook, both new and used car dealerships can contact their equity leads through the same processes already in place for lead follow-up in the CRM. This makes it a seamless process and ensures that no opportunity falls through the cracks,” Dominion Autobase product manager John Hardacre said in a news release.

The integration can give dealership sales teams instant access to a vehicle’s DealActivator equity data within Autobase CRM, including Dominion’s DealActivator Priority Page.

Additionally, dealers are no longer be required to log into the systems separately for those utilizing both DealActivator and Autobase, the CRM equity information will appear on the same screen, according to Dominion.

“Customer updates, including calls, emails, texts or notes made in either system, will be reflected in both, eliminating the need for additional manual entry,” Dominion said in the release. “Dealers using Autobase CRM will find the follow-up process streamlined by this integration, since they can now contact customers in an equity position in priority order by filtering those most likely to close.”

For more information about both Autobase’s CRM and DealActivator call (877) 421-1040.

“We are excited to bring DealActivator's award-winning equity experience to Dominion's Autobase CRM,” added Alan Andreu, the company’s equity solutions general manager. “Automotive dealers using Dominion’s Autobase will be ecstatic to start experiencing smart priority leads and other equity enhancements directly in the CRM.”