Dominion Dealer Solutions announced Monday that both its customer relationship management and internet lead management systems have completely integrated with the General Motors Card Program.

Now, GM dealers that utilize either the Dominion Sales Center and/or the Dominion Web Control platforms will be able to automatically pull info regarding GM cardholders’ earnings.

“This integration will improve the operational efficiencies of our CRM and ILM customers and, as a result, increase our customers’ ability to better serve their car shoppers,” said John Reed, Dominion’s vice president of product strategy and management. “GM continues to be a good partner in recognizing integration opportunities that facilitate retail business operations.”

A GM partner for over ten years, Dominion Dealer Solutions’ integration with the GM Card Program will also be a feature for DominionCMX, Dominion’s new CRM offering.

For more information, visit the Dominion Dealer Solutions site here.