Dominion Dealer Solutions announced Tuesday its release of its new mobile app for DealActivator, its equity data mining product.

Adding mobile capability to DealActivator completely rejuvenates and enhances the solution’s flexibility, said Alan Andreu, the company’s general manager of equity solutions.

“This allows users to harness the power of DealActivator at key physical locations throughout a dealership,” Andreu said. “Whether it’s assisting a customer in the service drive, meeting walk-ins at the front desk, or touring inventory on the lot, this mobile app places equity and trade information at the dealer’s fingertips. The immediate accessibility of this data allows dealers to respond to customer inquiries faster and drive more revenue on the lot.”

Using the app, entering a customer’s name and phone number or scanning a VIN gives the user instant equity evaluation for the customer, providing a recommended list of replacement vehicles within the dealer inventory. Each match will display a potential new deal structure using current incentives. The tool also allows anyone on the lot to scan a vehicle in inventory to receive a list of previous dealership customers who could purchase an upgraded vehicle with no money down and lower monthly payments.

“In today’s economy, dealers need every advantage they can secure,” Andreu said. “With the DealActivator mobile app, salespeople have immediate knowledge of key information that will better serve their customers. It incorporates just the right amount of critical intelligence to keep things moving forward. By having the right information available in the palm of their hands, dealership representatives can improve the customer’s experience dramatically.”

More information about DealActivator can be found here.