Dominion Dealer Specialties, a division of inventory management provider Dominion Dealer Solutions, launched what company officials dubbed New Car Incentives for Dominion Inventory Manager.

The company highlighted Dominion’s New Car Incentives feature can provide dealers with automated access to manage and apply new-model OEM rebates, as well as incentive information to assist with pricing and merchandising new vehicles.

Officials pointed out the Dominion Inventory Manager automatically can access the information and help dealers instantly apply incentives with its pricing data, comments, photos and overlays.

Dealers using the New Car Incentives can receive notification alerts for available new rebate and incentive information. Dominion contends this feature can let franchised dealers nationwide ensure their vehicles are in a consumer’s comparison set. With this enhanced guidance, dealers can develop a faster, more comprehensive approach to their appraisal process.

Dominion’s New Car Incentives have a proprietary rules engine with more flexible pricing management. Dealers can apply rules as needed to ensure their vehicles are marketed accurately and syndicated directly to all websites and portals.

Furthermore, dealers can also set rules to automatically apply or remove new car rebates and incentives.

“New Car Incentives helps dealers streamline their new car merchandising and pricing process,” said Jennifer Ryan, product director for Dominion Inventory Manager Solutions.

“Providing complete visibility and a more automated process not only promotes a more profitable sales approach, but also achieves the ultimate goal of driving a more consistent, timely and accurate consumer shopping experience,” Ryan went on to say.