Online pre-qualified monthly payment marketing technology DriveItNow finalized a partnership on Tuesday with Purple Cloud, a provider of retarget marketing for dealers.

Executives explained that Purple Cloud technology will reinforce DriveItNow’s monthly payment shopping process by driving shoppers who abandon the dealer website back to complete the buying process.

DriveItNow’s patent pending technology can display real monthly payments using dealers’ lender programs and consumers’ actual credit bureau information, without the need for Social Security numbers or birthdates and adversely affecting consumer credit.

Purple Cloud’s advanced marketing platform can tracks and targets consumers on dealer websites, offline marketing collateral and across premium website publishers using retarget marketing through a single dealer website integration.

The companies went on to mention online customers who abandon or do not start the DriveItNow monthly payment shopping process will see dynamic, content specific,  retargeted ads encouraging them to come back to complete the shopping process.  Clicking the ad brings the customer back into the process improving the overall experience. 

“We are excited to partner with DriveItNow given their proven results of increasing sales for auto dealers,” Purple Cloud chief executive officer Josh Shatkin-Margolis said. “Combining DriveItNow's monthly payment shopping process with our feature-rich retargeting tools allows consumers to do their research and then be brought back to continue the buying process with the dealer.

“This digital marketing partnership keeps the car dealership firmly in consideration throughout the vehicle shopping process,” Shatkin-Margolis continued.

According to comScore, retargeting has the highest brand lift of all forms of digital marketing at 1,046 percent. Product-specific dynamic ads have been shown by eMarketer to be noticed by three out of five online buyers.

“We are very pleased to partner with Purple Cloud to bolster the completion rate of our monthly payment shopping process and increase auto dealers' sales,” DriveItNow president Tarry Shebesta said.

“Their vast experience and proven tools significantly increase engagement by guiding customers back to the dealer’s website to reclaim lost sales opportunities,” Shebesta went on to say.