Edmunds.com has appointed Laura Perlman to serve as the company’s vice president of corporate strategy.

In her new role, Perlman will be responsible for guiding the long-term strategic vision and identifying growth opportunities for Edmunds as the company continues to seek ways to streamline the car-shopping process consumers and dealers.

Perlman previously served as the head of corporate strategy at Hulu, where she led development of the company’s long- and short-term business strategy. She also spent several years at McKinsey & Co., where she led initiatives for multiple Fortune 500 companies to drive better performance through customer experience, go-to-market redesign and strategy development.

She received a bachelor’s degree in psychology from Princeton University and an MBA from Harvard Business School.

“Laura joins us at not only an exciting time for Edmunds, but also for the tech and automotive industries overall,” said Edmunds president Seth Berkowitz. “Her skills, savvy and experience will go a long way toward helping Edmunds thrive in a crowded and competitive landscape.”