Edmunds announced on Wednesday that it is teaming up with State Farm to provide the insurance provider’s customers access to its suite of online tools, such as its vast dealer network, expert car reviews, live shopper advice and pricing guarantees.

State Farm is Edmunds inaugural partner for its new affinity program. The affinity program was established to set up strategic partnerships that will allow Edmunds to connect more consumers to its suite of tools, the company said.

“Edmunds and State Farm have a common goal to be trusted partners for consumers’ automotive needs, so combining our strengths online is a win-win for car shoppers,” Edmunds chief revenue officer George Kang said in a news release. “As we look to build an affinity program that offers additional value to consumers, State Farm’s industry-leading brand is the obvious choice for our first program.”

State Farm will update its vehicle ownership tools offerings through a vehicle shopping experience powered by Edmunds, according to the car information and shopping platform.

The partnership creates a comprehensive online experience for customers that makes car research and shopping feasible from a single location.

"When it comes to car shoppers, State Farm and Edmunds often have shared customers, and we see value in bringing our two brands together to provide resources for those shoppers,” Pat Culligan, assistant vice president of Marketing at State Farm, said in a news release.

“We work to exceed customer expectations by providing more than insurance; we want to help life go right. We hope through this alliance with Edmunds more drivers will have an opportunity to experience a seamless and hassle-free approach to shopping for a car.”

Additionally, State Farm customers will receive direct access to Edmunds’ full suite of car buying tools, such as Edmunds’ dealer network and millions of vehicle listings.

“Edmunds’ top priority is to simplify the car buying process for consumers, and affinity relationships that provide tangible, add-on benefits are an excellent way to meet that goal,” Kang said.

“We look forward to working with State Farm to provide real value to consumers and hope this paves the way for more affinity deals in the future.”

For more information about the partnership and the program’s details, visit https://statefarm.edmunds.com.