Experian Automotive announced early this week its partnership with Headline, an automotive data and software technology company. The pair will work together to provide the automotive industry with a more complete view of the vehicles currently in operation around the world through the combination of Experian Automotive’s AutoCount Vehicles in Operation database and Headline’s AutoStats4All.

The vehicle information that users will have access to covers more than 70 countries and six regions, including Africa, Asia, Europe, North America, South America and Oceania.

“The automotive industry is growing at such an accelerated pace that it is imperative for automotive companies to have more than just a glimpse of the vehicle markets in a few select countries,” Brad Smith, Experian Automotive’s director of automotive market statistics, said. “It’s the cornerstone of why we began our relationship with Headline. By providing global vehicle registration data, we’re able to help automotive-focused organizations understand the entire vehicle market and create actionable insights that can be used to identify potential growth opportunities across international borders.”

Experian Automotive’s AutoCount Vehicles in Operation database contains info on more than 315 million vehicles on the road today in North America. AutoStats4All’s database widens that exposure with info on more than a billion light-, medium- and heavy-duty vehicles across six regions and 70 countries around the world.

“By working with Experian, we’re able to paint a more complete picture for our clients of how the global vehicle market is constructed,” Angelo van Hooren, Headline’s director of marketing and sales, said. “We’re confident that not only did we fill in the blanks for our clients, but that they will be able to help expand their business and improve profitability.”

Experian Automotive will be demonstrating these new global capabilities at the Automotive Aftermarket Products Expo this week in Las Vegas.