Flick Fusion has announced the immediate acquisition of Dealer Fusion, a fellow video marketing provider to more than 500 automotive dealerships.

Flick Fusion will migrate and adapt key features and applications from Dealer Fusion’s platform into its own to expand the overall offerings of its products, now made available to both companies’ clients and lot services providers.

“We are creating a hybrid of our video marketing platforms that will become the industry’s best-in-breed solution,” said Brian Cox, Flick Fusion’s president and chief executive officer. “The acquisition also made sense for us as we continue to expand our network of reseller partnerships.”

Dealer Fusion’s product distribution occurred mostly via partnerships with lot services companies, such as DiamondLot, Carbase.com, and AutoUpLinkUSA. Flick Fusion’s model is similar, selling inventory video and VSEO solutions via primarily a network of resellers and lot services providers. Flick Fusion assumes all billing and account services for Dealer Fusion’s clients.