FordDirect announced the promotion of three of its employees into senior-level positions. Among the advancements include the promotion of Jeff Krupp to senior vice president of OEM services, Chris Johnson to vice president of consumer acquisition, and Greg McLaurin to vice president of dealer operations.

Krupp, in his most recent position as vice president of OEM services, was responsible for leading the technology team and the development of OEM-related digital properties. Adding the senior-level to his occupation adds additional responsibilities, which includes continuing the growth of FordDirect’s tier-one business and heading the company’s competency building. He will also be responsible for driving the company’s technology strategy and security initiatives.

As the new vice president of consumer acquisition, Johnson will manage customer acquisition and market-related activities with the primary focus of driving leads to dealers. Johnson’s previous position with the company was senior director of advertising, where he overlooked the company’s advertising products, including its Digital Advertising Solution, and its Social Media and Reputation Management Service.

Previously the senior director of dealer operations, McLaurin’s responsibilities as the vice president of dealer operations will include add leadership responsibilities while maintaining his job of providing strategic consultation and operational support for digital sales and service solutions to Ford and Lincoln dealers.