CRM and BDC solution provider ELEAD1ONE announced the appointment of a former Asbury Automotive Group manager as its new director of digital marketing.

Tapped for the position is Aaron Baldwin, who will be responsible for the daily operations, product strategy and performance of ELEAD Digital.

The company recapped that ELEAD Digital develops, supports and implements key digital marketing products for their dealer clients, including responsive websites, custom email marketing campaigns, SEO and strategic business development with market leaders.

Baldwin has 12 years of automotive experience and has held numerous positions with Asbury, including Internet manager, regional ecommerce manager, national digital marketing manager, and most recently as director of dealership marketing.

Furthermore, Baldwin has also participated in various advisory roles to Cars.com, AutoTrader.com, Edmunds.com, KBB.com and more.

“Aaron has been a fantastic addition to our team,” said Bill Wittenmyer, partner of ELEAD1ONE, a division of Data Software Services. “His knowledge of the industry, his digital marketing expertise and his commitment to ELEAD1ONE and to our dealer clients are remarkable assets to us. He brings many things to the table as we continue to grow our business.”

Baldwin added that “ELEAD1ONE’s continued improvement, growth and commitment to their customers has thoroughly impressed me over the last decade. They continue to yield products that drive high ROI for our dealer clients.

“Through this passion, ELEAD1ONE has been a driving force in molding today's car business and what it will become in the future. I am excited to be a part of the winning team at ELEAD1ONE,” Baldwin went on to say.