Former AutoNation senior VP joins motormindz

TROY, Mich. - 

Global automotive professional services and technology company motormindz recently announced that former AutoNation officer and senior vice president Scot Eisenfelder will join its team as senior partner, professional services.

The company highlighted Eisenfelder has driven innovation across multiple auto sectors. He was senior vice president of strategy at AutoNation, responsible for major change initiatives in ecommerce, pricing and IT and for creating a blueprint for auto retail transformation. He was also acting chief marketing officer focused on realigning marketing spending.

"We are delighted to have Scot join our team as we continue our rapid, global growth. He brings deep knowledge of the automotive sector to add to our comprehensive group of industry experts.," said Jeff Van Dongen, founder and chief of motormindz, which also boasts Alan Harris, a former vice president at BMW, and John Felice, who previously was VP at Ford.

“Scot brings fresh thinking and epitomizes the core values of what we represent as an organization along with our endless commitment to delivering new, disruptive solutions and technologies to the automotive industry,” Van Dongen continued in a news release.

Prior to AutoNation, Eisenfelder led JM Family's dealer software business and was senior vice president, product management, strategy and marketing at Reynolds and Reynolds leading both companies through value creating sales.

Eisenfelder also led J.D. Power's Retail practice and was a partner in Accenture's Automotive and Industrial Equipment practice focused on solving sales, marketing and distribution issues.

Eisenfelder started his auto-consulting career at Booz Allen.

Eisenfelder joins a diverse team of senior level, OEM and dealer group executives at motormindz, focused on accelerating the pace of innovation and change within the automotive industry and identifying solutions that deliver tangible results quickly.

“I am excited to join a team of solid professionals with a shared vision for disruptive solutions, entrepreneurship and integrity,” Eisenfelder said. “It’s a great opportunity to continue to innovate, bring promising technologies to the market place and continue to develop thought leadership in the automotive space.”

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