An individual used to traveling at high speeds recently joined Beepi, an online platform that uses technology to conduct vehicle purchases online or via smartphone.

Former Yahoo Autos editor at large and 2010 Indy Car Rookie of the Year Alex Lloyd is now part of the Beepi team as head of content.

In this new role, the company indicated Lloyd will help position Beepi as an industry expert and launch new content channels for the brand.

“My path here is not what you’d call conventional,” Lloyd wrote in a blog post on Beepi’s website. “I’ve spent much of my life as a professional race car driver (since age 8, in fact). It’s fair to say, then, that I’m an adrenaline junky, comfortable lapping the Indianapolis Motor Speedway at 230 mph, and not afraid of crashing. Which begs the question: Why am I here creating content for Beepi?

“Well, being unafraid of crashing doesn’t mean you enjoy doing it. Trust me, hitting a wall at over 200 mph hurts, and I have the hospital bill to prove it,” he continued.

“I’m here because I believe Beepi is the future; because the used-car marketplace is filled with scams and mistrust, and I want to be a part of the solution,” Lloyd went on to say. “I’m here because technology today allows us to do better. And the fact I get to move from the frigid Midwest to sunny California, well, that’s the icing on the cake.”

Bringing Lloyd into the fold comes after Beepi made some moves to work with some traditional players in the automotive industry, including the formation of a relationship with Ally Financial.