Gubagoo announced Monday the upgrades to its ChatSmart platform interface for dealers. The enhancements highlighted by the company for its “smart” chat platform include advanced Google Analytics integration and further device support, which now works on computers, tablets and phones.

ChatSmart has also added SMS text-to-chat functionality, which opens up direct communication on mobile devices and allows customers to transition seamlessly between desktop and mobile environments without interrupting conversations.

“These new enhancements greatly extend the benefits of ChatSmart’s ‘active engagement,’ which lets dealers talk with their customers based on preferences and history, instead of talking at customers,” said Brad Title, Gubagoo’s chief executive officer. “Because dealers get an insight into exactly what a customer is doing on their website, ChatSmart has been able to achieve as high as 77 percent chat-to-lead conversions.

“This new upgrade promises to increase these results by giving website users even more flexibility and mobility when it comes to their chat interaction.”

For more information on Gubagoo’s offerings and a full list of the functions of its ChatSmart platform, visit its website.