Haystak Digital Marketing shared more details about its all-new website platform — HAYSTAK KORE360 — a platform the company created in-house using leading-edge technology and data from thousands of top performing dealer websites. 

The company highlighted on Monday that HAYSTAK KORE360 is built for the ever-changing needs of shoppers who demand instant access to information on a variety of devices.  Haystak’s “responsive” technology is geared to adjust the dealership’s website format automatically according to the type of device shoppers use to access the dealership online, making navigation fast and easy whether shoppers use a phone, tablet or desktop computer.    

“We had a great initial launch of HAYSTAK KORE360 at the NADA convention in January. It drew a lot of attention and dealers were excited to see a new website platform built from the ground up with the latest technology and features,” Haystak Digital Marketing founder and general manager Duncan Scarry said.

“In addition to the responsive technology, most dealers particularly liked HAYSTAK KORE360's advanced SEO capabilities, behavioral targeting and timed content features, all of which can help lead to significant increases in traffic, leads and sales,” Scarry continued. “In addition to our focus on providing the latest, most powerful technology, we also continue our commitment to offering the best customer service.”

Scarry went on to mention Haystak’s unique, proprietary search engine optimization reporting can combine organic with paid search results to show the “true dollar” value of organic initiatives.

“SEO content is created dynamically, based on prior keyword performance, thus continuously increasing effectiveness,” Scarry said. “Further, Haystak’s SEO reporting tracks competitive data for comparison and insight.”      

Furthermore, Haystak’s intelligent behavioral targeting can automatically customize the display on the dealership’s website with the most relevant information for shoppers, based on the content they viewed on other popular automotive websites. 

The company said the behavioral display and retargeting tools can help dealers understand what website visitors are looking for from the moment they enter the dealership website, “delivering a truly personalized experience.”    

Finally, officials pointed out HAYSTAK KORE360 also can let dealers control the timing of certain content. Content changes can be scheduled to appear and disappear on specific dates.

For example, dealers can schedule limited time offers and other specials, rebates and incentives to be available on the website for specified periods of time, and then automatically removed from the website when they expire. Also, dealers can quickly and easily create and schedule timed landing pages.

HAYSTAK KORE360 also offers award winning account management. All Haystak search team members are Google and Bing certified and available to consult with customers. In addition, Haystak received the Google AdWords Premier SMB Partner Award for Customer Satisfaction in 2012 and 2013.     

For more details, visit www.haystak.com.