HomeNet Automotive recently announced that it has been approved by General Motors to join its in-Market Retail (iMR) Turnkey Vendor Program.

Using their iMR funds, participating GM dealers can now receive co-op reimbursement for their purchase of HomeNet’s Inventory Online (IOL) Overdrive, the company said.

“HomeNet is a proven leader in helping dealers save time and sell more cars by seamlessly merchandising and distributing their inventory to online shoppers from one unified platform,” HomeNet Automotive vice president and general manager John Hensman said in a news release.

“Through our involvement with GM’s iMR Turnkey program and Dealer Technology Assistance Program, it will be much easier for participating dealers to take full advantage of our inventory platform aimed at advancing their speed to market,” he said.

HomeNet’s IOL platform features a suite of automotive inventory merchandising tools for dealers and industry partners that designed to convert vehicle details and features into digital vehicle display ads for dealer websites, OEM websites, online classifieds and third-party sites.

Additionally, HomeNet’s IOL Overdrive solution is now included in GM’s Dealer Vehicle Inventory Management Program, which connects iMR Turnkey Vendors with GM dealers.

For additional information about HomeNet’s IOL Platform, visit homenetauto.com.