Thanks to a partnership between AutoIMS and Chrome Data announced Wednesday, wholesale consignors will be able to tap into what the companies described as more accurate and standardized vehicle content data straight from the AutoIMS platform.

The International Automotive Remarketers Alliance’s Standards Committee has called for a centralized vehicle data repository, and the chair of that committee applauded the move in a news release.

“The IARA is very excited to see this initiative take flight. This data will give our remarketers increased confidence throughout the remarketing process, resulting in lower days to sell and maximized residual value retention,” said Tim Meta, head of remarketing for Fifth Third Bank and the IARA Standards Committee chair.

The joint press release from AutoIMS and Chrome said the tool tackles some of the consignor challenges with increased volumes both online and in-lane. Additionally, the companies say it addresses the “ongoing challenge to fully account for the equipment, options, and other information needed to maximize the value of a vehicle through better descriptions and pricing.”

Through the data connection itself, AutoIMS consignors can tap into accurate, VIN-level, as-built vehicle descriptions, recall notices, MSRP, invoice prices, and warranty information, through what Chrome has compiled via various OEMs.

The data is available to AutoIMS consignor clients. IARA members receive a discount.

Craig Jennings, Chrome’s managing partner said: “It became very clear that AutoIMS was the most efficient channel to enable broad access to our accurate, as-built vehicle descriptions for remarketers. We look forward to expanding the partnership and adding even more value to the industry.”

AutoIMS chief executive officer Mike Broe added: “We are very excited to partner with Chrome Data to provide this critical information to our consignors; we also look forward to working with Craig and his team on other valuable product offerings for the remarketing industry.”