CarStory, a provider of search and inventory data and analytics on used vehicles, announced recently that Hyundai Motor America will now use CarStory Market Reports to showcase the certified pre-owned inventory listed on its website at hyundaicertified.com.

“At Hyundai, we’re always looking for ways to better convert online CPO shoppers into sales and CarStory’s independent reports do just that,” said Hyundai’s senior manager of certified pre-owned Jose Froehlich in a news release.

CarStory Market Reports are viewed by more than 15 million consumers each month, and more than 6,500 dealers have adopted it, according to CarStory chief marketing officer Chad Bockius.

“CarStory Market Reports give Hyundai consumers real-time, relevant CPO information right on the VDP. This means less shopping time for consumers, and a faster sales process for the dealer because online shoppers become in-store buyers more quickly,” Bockius said.

“Hyundai dealers should experience immediate benefits from the integration of CarStory Market Reports resulting from an increase in VDP engagement. Hyundai is giving dealers a tool that has been shown to increase lead conversions from the VDP by more than 60 percent," he continued.

The service evaluates customer preference data to offer information car shoppers are seeking in a way that helps the manufacturers highlight the perks of its CPO vehicles such as warranty details, inspection points and roadside assistance.

To help with making purchasing decisions, it will also show customers side-by-side comparisons of non-CPO versus CPO vehicles.

“The transparency of the reports resonates with today’s online shoppers who have come to expect deep, accurate data when looking at any product online,” CarStory said.