Flick Fusion has announced the integration of its SmartFlicks video marketing platform with the DealerHosts Technology Management Solution (TMS) 5.0, a hybrid lead management and CRM system.

The integration allows car shoppers’ video viewing data to be captured from auto dealers’ websites, third-party listing sites such as Autotrader or Cars.com, or any other touchpoint from which a video is viewed. The data is then transmitted to the DealerHosts CRM in real time, where it is matched with customer records.

Sales teams are alerted to customer video viewing behavior as it is occurring, giving them the ability to communicate with a shopper while they are still on a website and looking at a vehicle.

 “Millions of people watch videos during the car purchasing process, but until now there hasn’t been a way for auto dealers to track and leverage that information in real-time back to existing customer data,” said Tim James, chief operating officer of Flick Fusion.

“This integration adds a new level of visibility for DealerHosts customers that doesn’t exist in any other automotive CRM.”

The integration of video viewing data with a CRM elevates a dealership’s video content from a marketing tool to a lead generator. Dealership marketers will be able to directly attribute Key Performance Indicators (KPIs) and ROI to their video marketing campaigns.

SmartFlicks provides access to the data and analytics behind dealership engagement videos so dealers can see how a shopper interacts with their video content, including:

— Did the shopper watch a video in its entirety?
— Did they re-watch any product-specific portions?

— Did they watch multiple videos in a row?
— For how long did they watch?

This information can now be stored in the CRM contact records, giving the industry the most comprehensive analytics tool and giving dealers the most complete picture of their new and existing customers.

Once video viewing data is matched to existing customer records in the DealerHosts CRM, real-time alerts are triggered and sent to the sales team. If there are no previous customer records to match, a new record is created when a shopper contacts the dealership. The dealership can immediately send that lead a video email, capturing their data and matching them against their database.

 “The integration with Flick Fusion’s platform provides our dealership customers with a level of actionable intelligence they can use in their lead follow-and marketing processes, greatly increasing the number of lead responses and appointments,” said Tony Ray Munson, chief executive officer of DealerHosts.

The integration of video viewing data with a CRM is an effective means of reviving cold leads. A typical CRM may contain thousands of fdorman leads. With SmartFlick’s advanced behavioral tracking capabilities, the DealerHosts CRM is able to notify its sales team that a cold lead is watching a Flick Fusion vehicle inventory video. The salesperson will instantly know that person is back in the market and what type of vehicles they’re interested in, and will be able to contact them with offers appropriate for their needs.

Based upon the data captured, dealerships can create targeted, behavior-based marketing campaigns. Behavior-based marketing technology uses web analytics, cookies, browsing histories and IP addresses to create user profiles of individual consumers. When matched to customer profiles in a CRM, dealers are able to generate relevant and targeted messages that appeal to individual buyer interests, and to send real-time alerts to the sales team throughout the entire buying cycle.