On the heels of Auction Edge making a major acquisition announcement, KAR Auction Services indicated on Thursday that subsidiary Openlane agreed to build a private label website for Auction Edge, utilizing Openlane’s proprietary technology platform.

The companies highlighted the private label website created for Auction Edge will be known as the EDGE Marketplace, which has been in the works since early 2014.

KAR explained Openlane will be delivering to Auction Edge and its member auctions a customized version of its online auction system already used by commercial consignors, dealers and a number of ADESA and Auction Edge’s mutual customers.

“We are honored that Auction Edge has chosen Openlane to create this online selling tool for its almost 200 member auctions,” said Peter Kelly, president of KAR’s Digital Services Group, which includes Openlane.

“These auctions will now be able to sell their vehicles on the industry’s premier private label platform,” Kelly continued.

By working with Openlane, Auction Edge member auctions will be offering vehicles for sale on an online auction interface that is well known to dealers who are accustomed to buying vehicles at ADESA.com and on more than 30 private label websites powered by Openlane’s technology platform.

“A private label platform has been in our plans for some time,” Auction Edge president Scott Finkle said. “Utilizing Openlane’s technology is a win-win-win for the Auction Edge auctions, their selling consignors and their buying dealers.”

Auction Edge is expected to offer this private label program to independent auctions in early 2016.

On Wednesday, Auction Edge not only shared another update about the EDGE Marketplace, but the company also revealed plans to to purchase Auto Auction Solutions of Pensacola, Fla., in a deal is expected to close Oct. 30.