IRVINE, Calif. -

Kelley Blue Book customers can now access mass vehicle valuations in real time through a self-service portal.

The company said in a news release today that customers can get KBB Values and configuration data “on their own time” simply by putting the batch VIN info through a Web-based interface now available in the company's business-to-business product suite. 

“The latest addition to Kelley Blue Book’s suite of industry solutions gives customers easy access to useful VIN-specific data and timely, relevant new and used-vehicle valuations on their own time,” said Dan Ingle, vice president of valuations and industry solutions for Kelley Blue Book.  “Leveraging Kelley Blue Book’s nearly 90 years of automotive expertise, providing trusted values, unparalleled data and integration tools for both new and used vehicles, we continue our mission to be a vital resource for our customers.”

KBB gets the VIN-related info through factory data. If the decoding process picks up more than one time of trim, KBB will provide all associated VIN trims, the company said.

For more information, visit https://b2b.kbb.com/BatchVIN if you're with a direct mail marketing company. If you're with a financial institution, visit  https://b2b.kbb.com/portfolio.