Online car shoppers looking for monthly payment information are often hesitant to submit their personal information in exchange. But dealers have a new way to reach budget-conscious car buyers, thanks to a partnership announced on Wednesday.

Officials at DriveItNow and PureCars said their collaboration offers dealers who subscribe to both companies the ability to engage online shoppers with real payment offers they can qualify for without having to provide their personal information.

The integration boosts the value that shoppers receive from the PureCars Value Intelligence Platform, officials said, and comes at no additional cost to dealer customers.

“PureCars’ Value Intelligence Platform together with DriveItNow helps dealers stand out from the competition,” said Tarry Shebesta, president of DriveItNow.

“The partnership also helps engage more budget-conscious consumers, driving additional sales and finance profits,” Shebesta said.  

Jeremy Anspach, PureCars co-founder and CEO, added, “Applying compelling calls-to-action, like DriveItNow’s monthly payment offer, to PureCars’ Value Intelligence Platform, entices buyers to take immediate action while providing dealers yet another channel from which to convert website shoppers into showroom visits, and buying customers.”