SALT LAKE CITY -

As part of a collaboration with Google, Larry H. Miller Dealerships has launched an online platform to sell vehicle parts directly to consumers.

The e-commerce platform is currently available on 20 LHM dealership websites and will continue to debut on other dealership websites within the group throughout 2015, the company said in Tuesday’s announcement.

“Consumers are savvy when shopping online for the best deal and the best quality item,” said Dean Fitzpatrick, president of Larry H. Miller Dealerships. “We are committed to providing a seamless experience to our customers, and are proud to offer a quick and convenient way to purchase parts online; whether purchasing a single standalone item or in conjunction with an installation.”

As far as the group’s work with Google, the collaboration includes placing the product listings on Google’s search engine. Through this, customers can search the Web for parts inventory. They can buy the parts individually or priced with an install by the store, LHM said.

“Knowing that consumers are increasingly purchasing goods through their smartphones, we began by building the e-commerce parts platform mobile-first, which can be an afterthought for many when developing an online store,” said Miran Maric, vice president of digital strategy, Larry H. Miller Dealerships. “This platform gives customers the ability to order parts quickly and efficiently from their smartphones wherever they may be.”

Consumers can also access the parts websites on desktops and tablets, where they are formatted to those respective devices.