Liquid Motors today launches a fleet marketing service to assist fleet management companies in the remarketing process. The company also recently announced several enhancements to its One-Click wholesale service.

First off, Liquid’s fleet marketing service includes an easy-to-use mobile inspection application for drivers to perform self-inspections on vehicles about to be turned in, as well as a secure online portal for drivers, employees, grounding dealers and wholesalers to use to purchase the vehicles when they’re being grounded.

The vehicle can also be listed online via Liquid’s One-Click wholesale service.

Michael Daseke, Liquid’s president and chief executive officer, says his company was approached by several fleet management companies seeking to leverage its upstream wholesale marketing services.

"The results of those discussions culminated in the development of a comprehensive fleet marketing service to overcome the challenges of getting photos of the vehicle and vehicle condition data for fleet vehicles and to help sell more fleet vehicles earlier in the remarketing process,” Daseke said.

Here’s how it works, according to the company: When a vehicle is about to be turned, its driver is sent a notification about when they need to complete an inspection. Via a mobile inspection app available for both Android and iPhone, the driver uses the app to confirm the VIN and color of the vehicle, current mileage and then takes specified photos and answers various questions about the vehicle’s condition.

"Fleet management companies are looking to provide more value to their customers." said Cynthia Meyer, vice president of sales at Liquid Motors. “Selling fleet vehicles to drivers and employees provides a great employment benefit to their customer’s employees and selling more vehicles earlier in the remarketing process provides a large financial benefit as well.”

In other Liquid Motors news, the company also announced a partnership with several independent auctions in the U.S. to provide a new service to dealers. Using One-Click, dealers can list aged units on the wholesale marketplace with no monthly subscription required.

"For the past year, we have piloted an outside the gate program with some of our independent auction customers." Daseke said. "This new service is the next step to growing the program to a broader dealer audience."

Dealers will have access to manually list their aged vehicles or use “auto-launch” to automatically push the units. The only requirement for using the program is that the dealer must list their aged inventory, the vehicle must be listed within a reasonable percentage of the Manheim Market Report value and one of the participating independent auctions must be selected to facilitate the transaction.

Speaking of MMR, Liquid also announced this week its added support of MMR pricing on its One-Click service. MMR pricing is now listed on the manual listing screens and is also available to reach a figure for the program’s “auto-launch” feature.

"We are very pleased to work with Manheim to improve the quality of the pricing of vehicles listed from our One-Click Wholesale Service." Daseke said. "We believe the integration of MMR pricing will fuel additional success for our customers."

For more information about Liquid Motors, visit its site here.