Liquid Motors, MyDealerOnline partner to bring dealers wider online audiences


Liquid Motors announced Wednesday a new partnership with MyDealerOnline to allow customers using Liquid Motors’ auto remarketing solutions to include their vehicles on dealer’s websites that leverage MyDealerOnline’s product.

The companies completed integration in January.

When a consumer contacts the dealer to buy a vehicle listed on a MyDealerOnline powered site, the dealer is now provided with a direct link to buy the vehicle from online wholesale marketplaces.

“Leveraging consumer demand to get dealers to buy a certain product is a concept that has proven to work, such as is the case with CARFAX vehicle history reports,” Liquid Motors chief executive officer Michael Daseke said in a news release. “In our extensive experience in retail and wholesale remarketing of vehicles on the Internet, garnering more exposure, more potential buyers viewing the vehicle on more websites results in selling the vehicles faster and for more money.”

Liquid Motors said the partnership will benefit MyDealerOnline subscribing dealers by increasing available vehicles’ inventory for display on their websites.

In addition to a wider audience, the MyDealerOnline partnership provides dealers with a greater inventory selection without additional floor plan costs, Liquid Motors said.

“We are thrilled to partner with Liquid Motors, a well-known player in the auto remarketing space, and offer MyDealerOnline subscribing dealers an even greater wholesale inventory selection to be included on their own websites,” added company chief executive officer Yury Kaganov. “Dealers filter available inventory to their liking by variety of criteria, including the distance from their dealerships. Larger selection Liquid Motors provides will improve the quantity of the wholesale vehicles available to dealers in each region of the country. Together we can achieve the ultimate goal of providing the best available tools to sellers, facilitators and dealers in the remarketing spectrum,” continued Kaganov.

Last year, Liquid Motors’ customers listed over 600,000 vehicles, according to the company. 

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