Digital marketing company LotLinx announced Tuesday it has expanded its “deep-linking” technology to Facebook, aiming to lead low-funnel car shoppers on the social media site to their local dealers’ vehicle detail pages.

According to LotLinx, its technology uses proprietary shopper data from LotLinx sites, a dealer’s own site, and Facebook-provided Polk data to build a customer audience for each dealer.

The company says that after testing the tool for a year their results show that this type of targeting, paired with LotLinx’ VIN-specific ads, can be more than five times as efficient as Facebook targeting alone.

“It’s LotLinx’ mission to scour the online universe for low-funnel, high-quality car shoppers and send them directly to dealer’ websites,” said Denise Chudy,  chief executive officer at LotLinx. “We’re now expanding our technology on to the Facebook platform to help our dealer customers maximize their opportunity to connect with VINtenders in their market.”

For more information about LotLinx, visit its site here.