Automotive digital marketing technology provider LotLinx recently announced John Lane joined the company's executive team as chief marketing officer. In this role, Lane will lead all LotLinx marketing and communication initiatives.

Lane joins LotLinx after a 30-year career working for some of the world's largest advertising agencies as well as Fortune 500 companies. Most recently, Lane served as an angel investor and advisor within the startup community, working to develop marketing strategy and drive digital impact for growing companies such as Revolution Health, HealthLine, Chug and [x+1], which was acquired by RocketFuel in 2014.

Previously, he spent three years as senior vice president of online marketing at AOL and seven years as vice president of online marketing at Charles Schwab.

“John has proven time and time again that he understands digital marketing inside and out,” LotLinx chairman Len Short.

“Over the course of his career, John has been at the forefront, advocating for the latest and greatest in marketing technology,” Short continued. “We are overjoyed to have an individual who shares our dedication to transforming the digital marketing space in such a pivotal leadership role.”

Lane described what drew him to LotLinx.

“I have long been impressed with the dedication of LotLinx in helping car dealers to leverage the power of digital advertising,” he said. “LotLinx is doing something extraordinary. By focusing on only one industry, the mar-tech we have built is designed to meet the unique needs of auto dealers. Rather than using technology to assemble a digital audience for dealers to purchase, LotLinx begins with the for sale vehicle inventory that needs exposure, and directs shoppers to them. 

“This novel approach is why LotLinx customers can improve their business and reduce waste at the same time,” Lane went on to say. “I’m beyond excited to apply my digital marketing expertise to the industry to continue this forward momentum.”