NEW YORK and ATLANTA -

While men might be more interested in electric- and diesel-powered vehicles, women may be more open to the integration of technology in vehicles for the purpose of navigation and safety concerns.

These are the results of two completely separate studies on how men and women feel about varying levels of technological advancement and fuel types in automobiles.

First, according to the annual Jabian Automotive Industry Survey, a blind survey of 1,045 drivers in North America showed that 38 percent of women believe that driverless cars are the way of the future, compared to just 21 percent of men. Fifty-four percent of those women said they would pay for an application that allows their vehicle to communicate service needs prior to service, while only 38 percent of men felt the same.

“It’s interesting to see how open females are to more technology in and around the use of automobiles and automotive service,” said Jenni Crenshaw, Jabian Consulting’s executive director. “When diving into the numbers, we see that women want to utilize technology for convenience and empowerment, while men tend to favor its use for efficiency and entertainment.”

The latter bit, about men favoring efficiency, may have a role to play in the next study.

According to recent findings from a Harris Poll of 2,225 adults in the United States surveyed online toward the end of May, 25 percent of men, compared to 17 percent of women, said they would consider purchasing an electric vehicle. The same was true for diesel-powered vehicles, with 28 percent of men saying they would consider one, compared to 11 percent of women.

Millennials were the most acceptant of the idea of owning a hybrid, with 57 percent saying they would consider owning one. The overall interest in hybrids across America, however, has remained relatively unchanged since 2013, with 48 percent of all surveyed saying they would consider a traditional hybrid the next time they’re in the market for a vehicle.

Amongst those surveyed in the Harris Poll, the primary concerns for buying a pure electric vehicle related to price (67 percent), driving range (64 percent), maintenance costs (58 percent), reliability (53 percent), performance/power (50 percent) and the fact that it is still a fledgling technology (42 percent).

To view the full Harris Poll, click here.