CHICAGO -

MAXDigital announced a partnership with CarGurus that gives its MAX Ad users the ability to advertise their vehicle inventory on CarGurus for free.

MAX Ad is a digital merchandising tool that enables dealers to build formatted, customer-friendly vehicle descriptions for both dealerships and third-party websites.

“In our continuing effort to maximize our customers’ vehicle exposure, we are excited that CarGurus will now be able to display enhanced dealer inventory listings using consumer-relevant descriptions on their website,” Brad Kruse MAXDigital’s senior vice president of sales and marketing, said in a news release.

“We are thrilled to welcome new dealers to our platform through this partnership, and we are glad to be able to incorporate MAX Ad’s optimal formatting on their vehicle detail pages,” added Martha Blue, senior vice president of business development at CarGurus. “With more than a 1 million consumers shopping for cars on our platform every day, we are able to deliver enormous value to our clients, and we look forward to delivering great results for MAXDigital dealers going forward.”