Imagine if you could choose the sales associate from whom you will buy your next car — before you even set foot in the dealership.

With Surge Curve, you can do just that.

The web-based "meet the sales team" tool launched Tuesday with 12 beta active sites, and the company is seeking 12 additional retailers to experience how it can maximize sales conversions.

SurgeCurve technology improves sales by allowing shoppers to digitally “hand pick” the sales associate they want helping them when buying a car — before they ever step into the showroom. SurgeCurve gives consumers control of what until now creates discomfort and apprehension — and often dread — in the car-buying process.

“SurgeCurve fills that sometimes awkward gap consumers enter when they flow from a smooth online experience to brick-and-mortar,” chief executive officer Matt Rutkovitz said in a news release. “Now buyers walk in more comfortable with the sales process because they’ve already built comfort and trust with their associate of choice through pre-visit video and other social media interactions on SurgeCurve.”

Sales associates create a profile on SurgeCurve. They populate it with such content as video profiles, feeds, reviews and call scheduling. Shoppers schedule phone calls with their preferred associates to narrow down whom they will select to greet and engage with them at the store.

SurgeCurve’s “meet the sales team” engine links sales associate data to Facebook and other popular consumer-facing social media sites. Shoppers and their sales associate then share posts across their networks. Reviews give shoppers insight into what others say about associates and their experiences. A manager always retains posting and editing control.

“We are in the people business, and people buy from people they like. SurgeCurve is the human touch that reduces the friction in a process that’s unpredictable for most shoppers,” Rutkovitz noted.

Blake Schindler, used-car manager for Bob Davidson Ford-Lincoln in Baltimore, is one of SurgeCurve’s beta testers. “We're now better able to keep in contact with customers before and after the sale, which builds loyalty and therefore more profit for the dealership,” he said.

“One of the most exciting benefits of SurgeCurve is how it eliminates our whole staff from having to learn all different types of social media while it gives me the ability to control the content,” Schindler continued.

 “With SurgeCurve, you put that control in buyers’ hands and write more ups in the Sold column,” Rutkovitz said.