NEW YORK -

Commerce search advertising company HookLogic announced this month the release of Mobile2Show, a mobile targeting solution aimed at “showroomers,” or people who will visit multiple dealerships in the same day while car shopping.

The program uses targeted advertisements to provide incentivized offers to mobile shoppers while they are physically located at a specified geographic location, generally a competitor’s dealership, as an attempt to sway them to make their next stop their last stop at HookLogic client’s dealership.

“Mobile usage has become an important part of the car buying process,” said David Metter, HookLogic’s president of automotive. “Over 60 percent of customers visiting an auto dealer’s lot will use their smartphones to simultaneously shop the competition. And two thirds of those will leave that dealership and visit another store within a day. This is called showrooming. Now, more than ever, dealers need a mobile strategy.”

Once a call to action is clicked via a mobile device on a dealer’s mobile site or a regional site, an incentive is delivered by email or text message to the customer which will connect them to the advertising dealership and provide driving directions or other contact information.

The company says it has over 19,000 franchised dealerships precisely mapped out, making the product’s use as easy as selecting which dealers are your competitors to begin the conquests.

“Our dealers and OEM partners can protect their own backyard, conquest around competitor’s dealerships, and even retarget opportunities,” Metter added.

For more information on HookLogic’s offerings, visit its website.