MyDealerLot announced on Wednesday the company’s name change to MDL autoMation in conjunction with the release of Service Drive Concierge, which is geared to use license plate recognition (LPR) technology as an alternate identity trigger to MDL's existing RFID solutions.

Recently, MDL also rolled out availability of its new Bluetooth based vehicle location system called Bloodhound for both service and sales operations at U.S. and Canadian dealerships.

“MDL continues to expand and diversify its product line providing a range of high valued technologies to both sales and service operations in dealerships, and the new company name reflects this direction,” MDL founder and chief executive officer George Cresto said.

“Solutions are designed to improve business processes, enhance the customer experience, improve inventory management, and increase sales and retention,” Cresto continued.

Also, MDL explained Service Drive Concierge is designed to use LPR technology to instantly convert a license plate to a VIN for instant guest recognition and messaging.

“It is only very recently that this solution became possible with the advancement of LPR cameras in terms of functionality and cost,” Cresto said. “These cameras, coupled with our license plate conversion algorithms, enable the highest level of plate conversion with the fastest conversion time in the industry.

“Its significantly lower cost enables MDL to deliver a very scalable solution to a much broader market of dealerships of all sizes and brands,” he continued.

Dealerships can now choose the best solution for their store based on required functionality and budget. While MDL can now offer two distinct identity triggers — RFID and LPR — MDL pledged to provide the same Service Drive Concierge technology stack to dealerships for sales and service messaging.