NCM Associates recently teamed up with DrivingSales Data to provide NCM 20 Group clients a monthly Internet Marketing Vitals Composite compiling a dealerships' digital marketing efforts in one, easy-to-understand report.

The firms highlighted that clients will receive their monthly report in a composite-like format, allowing them to have more productive 20 group discussions with peers about the performance and effectiveness of their digital marketing and techniques to improve ROI.

NCM Associates chief executive officer and president Paul Faletti Jr. insisted that having the analytics in one composite allows car dealerships to better manage marketing goals and tasks across the entire organization and tie them to metrics.

“Digital marketing is a must-have for successful dealerships,” Faletti said. “As a data resource for our clients, the Internet Marketing Vitals Composite is one more way NCM, together with DrivingSales, is able to help increase dealership performance.

“As the focus and investment for digital marketing grows, we are happy to provide visibility to key digital marketing metrics to help dealers better manage and plan for the dynamic digital landscape,” he continued.

The Internet Marketing Vitals Composite can provide clients with aggregated website metrics, traffic sources, inbound marketing, social media, AutoTrader.com and Cars.com data. The alliance will allow NCM 20 group clients the ability to integrate with multiple marketing platforms to help drive discussions on the effectiveness of their digital marketing efforts.

A soft launch with a select group of NCM 20 Group clients will begin this month.

“Digital marketing provides opportunities and challenges for dealerships,” DrivingSales president Kevin Root said. "Dealers armed with the right data, insight and strategy will be able to leverage digital marketing's strengths as a competitive advantage.

“This alliance provides dealers with powerful data through the Marketing Vitals Composite paired with insights from NCM enabling them to translate the data into impactful strategies,” Root went on to say.