Online marketing company Net Driven is continuing its expansion into the automotive industry with a few new tools for dealers, along with a grand opening for its new headquarters.

The Pennsylvania company will be moving to its new headquarters in Scranton, Pa., on July 17, in conjunction with the inaugural meeting of its Automotive Dealer Council.

The council, formed by Net Driven, aims to “examine challenges in the automotive industry with dealers on the front line and develop new solutions,” the company said.

This first meeting will hone in on the tire industry with more than 100 dealers from across the United States and Canada participating in a program moderated by the Tire Industry Association (TIA).

“By creating the Automotive Dealer Council, Net Driven is creating a platform that encourages meaningful conversations among dealers that are long overdue,” said Donna Sage, director of marketing for the Tire Industry Association. “These discussions are sure to pave the way for dealers everywhere to overcome roadblocks they are facing and grow their businesses.”

The grand opening will also include educational seminars for attendees, as well.

The plan for a new headquarters was spurred by strong growth in online marketing investments by North America’s automotive businesses, the company shared.

“As Internet marketing becomes the most critical tool for customer acquisition and retention, it can also be the most challenging because of the constant and incredibly rapid shifts in technology,” said Patrick Sandone, founder and president of Net Driven. “Whether you are a franchised, independent or aftermarket retailer, keeping up with these changes is a major obstacle to staying competitive, and that’s where Net Driven really makes a difference.”

For more information, see www.netdriven.com.