As part of a strategic partnership between the two companies, CDK Global announced that its clients will have exclusive access to  the NewCar IQ new-car pricing and inventory management tool from Pearl Technology Holdings.

CDK said in its announcement of the product’s launch that it can help dealers “understand, apply and syndicate manufacturer incentives to their designated online retail pricing sites, determine the most profitable portfolio of vehicles for their store, and forecast sales results.”

And earlier this month, NewCar IQ won the 2014 DrivingSales Innovation Cup Award for “Most Innovative Dealership Solution of 2014” during the DrivingSales Executive Summit in Las Vegas.

“Each year the Innovation Cup Award identifies the dealership solutions that are destined to push our industry forward — and by those who understand what our industry needs the most, its progressive auto dealers,” DrivingSales founder and chief executive officer Jared Hamilton said in an award announcement. “We congratulate NewCar IQ for winning the 2014 Innovation Cup Award in a tough competition among an excellent field of solutions.”

Bruce Thompson, CEO and founder of Pearl Technology Holdings, added: “We are thrilled to have won this year’s DrivingSales Innovation Cup, especially when you look at the other fantastic vendors that were in the competition.”

In the press release announcing the launch of NewCar IQ, CDK listed these as specific areas where the technology can help:

• Determine and syndicate all applicable OEM incentives into a new vehicle’s pricing.
• Provide stocking recommendations (down to the trim and color) based on a dealership’s inventory, historical data and market data.
• Enable a complete view of selected competitor’s inventory — down to the trim level and turn times.
• Price one vehicle, a group of vehicles, or an entire inventory in seconds, syndicating the price to a retailer’s CDK Dealer Management System and websites (including CDK and third-party sites).
•  Identify the vehicles that will begin to carry interest or fall out of an OEM’s grace period.
• Monitor one location or all-store inventories.
• Offer customizable reporting.

Additionally, outside of pricing and inventory management features, dealers can also tap into merchandising tools, floor plan credit management, customizable reporting, forecasting, enterprise reporting and competitor analysis.  There are also both single-store and enterprise views for the dealer to aid them in decision-making.

 “Today, automotive retailers are challenged with synthesizing and applying all of the data available to them,” said Bob Karp, CDK Global’s president of retail solutions, North America. “NewCar IQ presents the most compelling new car inventory information to help our clients complete tasks and gain insights, so they can make the best decisions, quickly.”