automotiveMastermind has hired Eric Daniels as chief financial officer to reinforce a controlled financial infrastructure that provides product development opportunities within the company.

Daniels most recently served as the chief financial officer of National Response Corporation, a private equity owned environmental services company.

He brings 15 years of experience leading global finance teams of both middle-market private and public companies.

“Bringing in Eric is the right step toward building an executive team capable of making the right investment decisions and solidifying the responsible financial and legal systems of the company,” automotiveMastermind chief executive officer and co-founder Marco Schnabl said in a news release. “Innovation continues to be at the forefront of automotiveMastermind and these executive appointments will help the company grow in all aspects while supporting our current exponential growth.”

Daniels' background includes improving the operational efficiencies of companies in various industries and generating key indicator reporting to help drive growth.

He has managed acquisition integrations, financial system implementations and facilitated capital market transactions, according to automotiveMastermind.

“My previous experience has made me better able to identify a market leader and innovator like automotiveMastermind. The way the company utilizes data and passes it on to our dealer partners adds value and ROI that pays for itself four times over,” Daniels said.

“This kind of performance in the market will help us set the benchmark for how all automotive sales are transacted. The ultimate goal is to make the automotiveMastermind Behavior Prediction Score become as synonymous as a FICO score.”