Pre-owned supply is expanding, but securing quality used inventory remains one of the most important items on the to-do list for many dealerships.

The company TradePending is looking to make that easier for franchised dealers, as well as helping to provide a simpler way for consumers to get rid of their old vehicles.

The company launched tradepending.com this week, an anonymous consumer-to-dealer vehicle sales and trade-in platform.

Not only does this new platform have the potential to ease used sourcing for dealers, but shoppers are also able to list their desired replacement vehicles — so dealers can shop around for potential customers, as well.

“Imagine a world where all 252,000,000 vehicles owned by consumers in the U.S. are in a perpetual state of potential trade-in. Why not explain the terms, variables and decision-criteria it would take to consider driving a newer, more fuel efficient, car or truck and let reputable dealers come to you to make it happen?,” said Brice Englert, founder and chief executive officer of TradePending. “There is no downside for consumers and dealers. Additionally, for dealers we offer more proactive inventory acquisition and a much better lead qualification environment. It’s really a win-win.”

The new website allows consumers to generate a market-based vehicle value report, which details all similar cars for sale by dealers within their area.

Then, they have the option of listing their vehicle as well as the replacement vehicles they have in mind, giving registered dealers the ability to browse the listings within their area.

Dealers then have the option of engaging with listings, which masks consumers’ personal information.

Consumers can receive multiple offers from dealers, and when they make accept an offer, a “Deal Certificate” is generated. This outlines the terms of the deal, which then sends the personal information of the consumer to the dealer.

“This is a great opportunity for dealers. Nearly 70 percent of the used cars they sell come from trade-in. Dealers have little opportunity to be proactive at selecting the cars they need directly from consumers. Now they can,” said Scott Chuhinko, partner and vice president of sales for TradePending.

Franchised dealers can register and check in on the inventory growth in their market.