This week, customer relationship management solution OneCommand finalized the certified integration of its HigherGear CRM with Guest Concept’s 1st Pencil, a dealership sales presentation software provider.

Executives explained that 1st Pencil and HigherGear CRM have historically been used autonomously by dealers across the country. They indicated this new integration is designed to provide enrolled dealers with the ability to utilize the 1st Pencil presentation software and processes within their HigherGear CRM workflow to improve payment negotiations, customer satisfaction, and month-over-month sales.

The HigherGear CRM’s current desking tool has been replaced by 1st Pencil’s software to provide dealers a fresh and easy approach to selling vehicles and presenting numbers.

“For years, the OneCommand team has focused on providing control, accountability, and utilization of the HigherGear CRM for their dealer clients. With the 1st Pencil integration, these dealers will also receive an enhanced set of tools to sell more customers on their first visit to the dealership,” OneCommand president and chief executive officer Jeff Hart said.

“When selling a car, presenting numbers to potential buyers, if not done properly, can turn the buyer off from the sale. That’s why this integration is so important to our dealer clients. 1st Pencil instantly creates a customer-friendly presentation zeroing in on the motivating factors in the car buying decision,” Hart went on to say.

Hart added that the ease-of-use features within the HigherGear CRM have always been a top priority for the OneCommand team, and dealers are utilizing the combination of these two products to seamlessly close more opportunities.

Using Guest Concept’s 1st Pencil solution can provide dealerships a customer-friendly approach to sales negotiations that enhances profitability, increases closing rates, reduces negotiation times, and improves customer satisfaction rates.

“We are extremely excited about working with the HigherGear team. The feedback we’ve received from the enrolled dealers about the integrated system has been outstanding,” Guest Concepts president David Krier said.

For more details, go to www.onecommand.com or www.guestconcepts.com.