Auto Remarketing has learned that the Cox Automotive Software Division will be led by Mark O’Neil, the longtime chief executive officer of Dealertrack Technologies.

O’Neil will report to Cox Automotive president Sandy Schwartz. O’Neil’s position will cover Dealertrack and the former Cox Automotive Software Division.

O’Neil joined the Dealertrack board of directors and became CEO and president in August 2001, according to his bio on the Cox Automotive website.  Beginning in May 2005, his title became CEO.

In addition to experience in other industries, O’Neil’s background in the car business includes time as president of Pennsylvania-based dealer group Ertley MotorWorld in the late 1980s. He was also a co-founder of CarMax.

His auto background also includes time with auto sales website Greenlight.com, where he was president and chief operating office from June 2000 through January 2001. O’Neil is also currently a director at DealerTire.

This news follows a series of executive appointments amid Cox Automotive finalizing its purchase of Dealertrack earlier this month.

On Oct. 8, Cox Automotive appointed Brian Geitner as president of financial services and NextGear Capital.

Geitner, who was already president of NextGear, received these expanded duties as Patrick Brennan, who had been group vice president of finance services, became Cox Automotive’s senior vice president of operations and chief integration officer for the recent Dealertrack purchase.

Meanwhile, on Oct. 6, the company named Raj Sundaram chief client success officer. Sundaram had served as co-president at Dealertrack.

A couple weeks before the Dealertrack purchase was finalized, Cox Automotive announced that it brought the Kelley Blue Book and Autotrader properties under one leadership structure headed up by Jared Rowe, who is now president of Cox Automotive Media Division.

Staff Writer Nick Zulovich contributed to this story.