Pearl Technology Holdings announced this week its plans to unveil what it says are the industry’s first digital automotive hang tags at the 2015 NADA Convention & Exposition in San Francisco.

Named as Ecartag, Pearl patnered with HalyconTech LLC to create exactly what the name portrays:  a hang tag for vehicles on the lot that can be updated digitally to not only save the time from replacing them in each car as prices change but to also maintain the compliance responsibility of making sure all advertised prices are correct.

“Hang tags are one of the biggest hassles in a dealership,” said Bruce Thompson, chief executive officer and founder of Pear Technology Holdings. “Every time a price is changed on a vehicle a new hang tag has to be created and installed in the vehicle. It’s costly, time consuming and fraught with errors and compliance issues because the Internet price and lot price don’t match. Ecartag represents a new and efficient way to not only solve the manual pricing issue, but also deliver a whole new suite of tools from floorplan checks to battery monitoring, remote starting and many other applications.”

One of the tag’s greatest strengths lies in its ease of use. Plugged into the vehicle’s onboard diagnostics port, the Ecartag can sync with a dealer’s Internet pricing and updates the pricing on the car within 15 seconds of an Internet price change. The tag is completely plug-and-play and requires no programming. It can be used an indefinite number of times and even has the capability to monitor battery charges, lock/unlock doors, auto-start an engine via smartphone or central port, track test drive activity, and more.

“We spoke to many dealers and listened to their frustrations with the current process that dates back to the 1940s and 1950s,” said Kartik Kakarala, founder and chief executive officer of HalcyonTech. “Partnering with Pearl was exactly what we wanted to do. We’ve worked on various projects with Mr. Thompson since 2002, and love the vision and creative freshness the Pearl team brings to the table.”

Interested parties can find out more or schedule a live demo here or call 888-339-1116.