Pearl Technology Holdings reported on Wednesday it has recently combined its equity calculator, VehicleXchange with its “buy direct from consumer” platform, Trade In Concierge.

The unification of the two programs allows dealers to search vehicles they wish to buy directly from consumers by year, make, model and trim.

“Buying inventory directly from consumers is the ultimate way to stock a dealer’s lot,” said Pearl chief executive officer and founder Bruce Thompson in a news release. “By integrating elements of two of our subsidiary companies we can create a fabulous automated stream of consumer vehicle sell requests.  Dealers tell us what they want to buy and the system does the rest. Not only can dealers stock their lots without paying all the fees associated with auctions; but most of these customers will buy a replacement.”

Pearl’s VehicleXchange equity engine regularly searches for consumers in the service drive, dealer database, or market, who own the vehicles dealer clients desire.

Information procured from the engine is pre-populated into the Trade In Concierge platform which sends vehicle owners an automatic email inquiring about verifying the condition of the vehicle so that a dealer can make an offer.

Dealers can purchase the full suite of VehicleXchange tools and add Trade-In Concierge as well as buy Trade-In Concierge separately, which comes with the new VehicleXchange filter and marketing functions. 

VehicleXchange started as service drive equity tool but has developed into a full-service marketing platform.

According to Pearl, the platform performs more than 75,000 Experian pre-screen marketing campaigns per day.