Since adding Kelley Blue Book to its list of data providers, PERQ said the addition has increased the number of trade-in leads generated by PERQ’s FATWIN Web Engagement platform for its dealer customers by up to 300 percent.

The integration of Kelley Blue Book’s data with FATWIN provides online visitors both increased confidence in the valuations of their used vehicles and a better online experience, PERQ said.

“We’re excited to work with PERQ and further extend our market-reflective Blue Book Values,” said Damon Bennett, senior director of syndication for Kelley Blue Book. “Given that determining whether pricing is fair is among the biggest pain points when transacting, Kelley Blue Book is providing consumers with the confidence of how much to expect for their car.” 

Initial results have shown that combining Kelley Blue Book data with FATWIN’s trade appraisal is drawing more online visitors and yielding higher conversion.

“Dealerships are, on average, experiencing a 3-time increase in trade-in leads, 5 times the volume of trade-in sales and a 9.2 percent higher average gross profit per unit sold,” PERQ said.

There are more than 300 dealership websites currently utilizing PERQ’s FATWIN Web Engagement solution, according to the company.​

“The consumer experience is of paramount importance to engaging online visitors and converting leads into dealership sales,” PERQ executive vice president of product Stephanie Ragozzino said. “By combining Kelley Blue Book’s valuation data with PERQ’s uniquely intuitive interactive online experience, dealerships have an even more powerful opportunity to engage more visitors via our trade-in tool and turn more of those leads into car sales.” 

For more details about FATWIN’s use of Kelley Blue Book’s data, click here.