On Wednesday, PERQ announced it has integrated its FATWIN platform with AutoHook’s incentive solutions and sales match attribution data.

PERQ said this new partnership increases website conversion for dealer clients.

“We’re thrilled to integrate our FATWIN platform with AutoHook’s powerful incentive engine,” said PERQ co-founder and president Andy Medley in a news release.

“The integration helps us supercharge FATWIN’s already interactive and engaging experience while providing solid lead attribution through AutoHook’s showroom and sales match data — and, most importantly, driving more leads and showroom visitors to our dealer clients.”

The partnership is designed to streamline actionable automotive data and reporting which facilitates lead attribution.

AutoHook’s test drive incentives are now available on the FATWIN platform, at no cost to dealer clients.

This update enhances the conversation between consumers and dealers. In-market buyers are influenced to interact with dealerships through test-drive incentives and customizable offers, according to PERQ.

 “PERQ has an impressive reputation among the dealers we were already working with, and we recognize they are creating great conversion tools for dealers and their websites,” said David Metter, president of AutoHook.

“We look forward to a successful partnership and driving unprecedented results for our combined clients.”