This week, Flick Fusion introduced what it’s calling FlickWidget, which is being touted as a responsive video display tool proven to increase the number of video views on dealers' websites.

In a pilot trial conducted with website and digital marketing vendor Dealer E-Process, the company highlighted FlickWidget was installed on the home page of seven dealership websites. That group included three Toyota stores, a Honda store, a Buick, Chevy and GMC dealer, one Ford and one BMW dealership.

Over a period of five months, the company determined FlickWidget increased the number of video views on each website by a mean average of 155 percent.

Dealer E-Process featured one of the dealership's websites in a recent case study. The addition of FlickWidget to a Toyota store’s website increased monthly video views from 237 per month to 877 per month for a 271-percent increase.

Additionally, Dealer E-Process saw similar results with other customers. The Honda dealership saw an increase from 464 video views per month to 1,616 video views per month for a 248-percent increase.

“We’ve always known that dynamic video outperforms static pictures of vehicles on a website, but the results of this trial really showcase the power of video as a website conversion tool,” Flick Fusion chief operating officer Tim James said.

“Car shoppers prefer watching videos to reading text, and the longer a customer engages with videos the more emotionally invested they become in your dealership’s inventory and brand,” James continued.

FlickWidget can offer each vehicle shopper a personalized experience based on his or her individual viewing behavior. When a customer visits a dealership's website, they immediately see an attractive display tool featuring several inventory videos, with suggestions based on that person's browsing behavior.

With each returning visit, the customer will see a reminder of the videos they viewed last time along with suggestions for new videos to watch based on their individual interests and viewing history.

“With our customers’ websites we find that sometimes there is so much information and so many vehicles to choose from that customers can get overwhelmed," said Dave Page, owner of Dealer E-Process.

“FlickWidget draws the focal point on each page to the videos, which are naturally more interactive and give customers specific suggestions, helping them to narrow their choice and bring them down the purchasing funnel,” Page went on to say.

FlickWidget is a visual tool that can be featured on the homepage of a dealership’s website or on other pages, including vehicle details pages (VDPs). FlickWidget can also be used as a banner ad on any website where the dealership advertises, effectively increasing click-through rates.

FlickWidget can display several videos at a time in a series of sliding windows that are completely customizable. The sliders can be any size or dimension, horizontal or vertical, and the dealership can choose which videos to display in the windows, including inventory videos, test-drive videos, customer testimonial videos, service department videos and more.

Officials added that Flick Widget is fully responsive, making it easy for shoppers to view videos on their mobile devices.

“More than 50 percent of car shoppers use mobile devices to conduct research prior to a purchase, and more than half of auto shoppers watch at least 30 minutes of video during the purchasing process,” the company said.

For a limited time, dealers can try FlickWidget for free. Any dealership that signs up for FlickWidget can get the first 60 days free with no further obligation required.

Dealers can find out who their Flick Fusion reseller is by calling (800) 247-2502.

For more information, visit www.flickfusion.com.