On Thursday, PureCars announced that it is a Bing Ads Select Partner, and now joins a number of other small and medium-sized business partners in the advertising industry that have demonstrated expertise in driving growth using the Bing Ads platform.

“We are honored that Bing recognizes us as a valuable partner for their automotive clients,” said Jeremy Anspach, chief executive officer of PureCars. “With the majority of car shoppers going online to research before even setting foot in a dealership, giving our dealers an all-encompassing digital marketing strategy is crucial. It’s our goal to help dealers take the guesswork out of search architecture and digital advertising, and working with Bing now rounds out our strategy even further.”

PureCars said the new partnership illustrates the effectiveness of the company’s data-driven engine to help dealer clients maximize their bottom line. Additionally, Bing’s advanced targeting by demographic capabilities allows PureCars to supply dealerships increased search engine marketing offerings.

“At Bing, we pride ourselves on selecting ad partners that already stress relevancy and have an in-depth understanding of search, and PureCars does just that,” said Jody Doran, director of partner development for Bing Ads at Microsoft. “As a Bing Ads Select Partner, PureCars’ dealers can now even more efficiently serve to consumers tailored advertisements.and meet their end goals of reaching car shoppers in all the right places.”

Bing’s three-tiered program that provides support, service and solutions, to partners places them into three categories: Partner, Select, or Elite.

PureCars has been a Google SMB Premier Partner since December of 2014.