More — and more relevant — used-car information to simplify the buying process: That’s the aim of new technology from PureCars.

On Wednesday, the company announced the launch of its all-new Value Intelligence Platform, or VIP.

Using PureCars' proprietary algorithm, which pulls from more than 1 billion data points of reference, the platform organizes and ranks the data to educate customers on the value of a pre-owned vehicle across trim level, certification, ownership, mileage, and reconditioning.

“The Value Intelligence Platform is now the heart of PureCars, representing where we've been and where we're going," said PureCars chief executive officer Jeremy Anspach.

"Growth ultimately results from refining what is great and making it better, smarter and more relevant to the state of the industry," he said.   

The content optimizes conversion rates on dealer websites, listing sites, and in BDCs, the company said.

The new platform also offers expert and consumer reviews and factory warranty details, and its latest features include the all-new Showroom App and an upgraded Auto-Responder.